This two-part digital marketing bootcamp, with its second session on March 18, 2026, provides business owners and marketing managers with practical skills to leverage AI tools effectively. Led by Evan Mangan of The Marketing Crowd, the course demystifies generative AI for marketing applications.
Part one covers understanding AI terminology, getting the most from ChatGPT through effective prompts, and comparing ChatGPT with Google Gemini. Participants learn techniques including 'Act As,' summarization, and personalization strategies. The session also explores creating projects tailored to different business areas and using file attachments for analysis.
The second session on March 18 focuses on AI image generation tools including Gemini, Midjourney, OpenArt.ai, Grok, and Canva. Participants learn AI image editing techniques using Flux Kontext and Google Gemini, plus complete video generation workflows: creating product images, transforming them into videos using Grok, and editing with the Edits app. The course emphasizes practical, immediately applicable skills for social media content, blogs, email campaigns, and website content creation.[citation:7]