Amazon Plans Smartphone Comeback with 'Transformer' AI Device

Amazon is developing a new AI-focused smartphone codenamed 'Transformer,' marking the company's return to the smartphone market after previous attempts with the Fire Phone. The device will feature deep integration with Alexa AI assistant and is designed to seamlessly connect users to Amazon's ecosystem of e-commerce, Prime Video, and music services. The project is being led by Amazon's ZeroOne team, though pricing and launch dates remain undisclosed. The move signals Amazon's strategy to create an AI-native hardware platform that competes with Apple and Google's mobile ecosystems.